The crisis, the best blessing! (A. Einstein)
27/01/2012
The new advertising campaign published in some of the main national newspapers (Libero, La Stampa, Italia Oggi and Gazzetta del Mezzogiorno) is now meeting with success for the positive message that Albert Einstein expressed about the crisis.
In such a critical moment for the global economy a wave of optimism can help beliving that creativity, genius, competence and sacrifices may contribute to the birth of a new age characterized by confidence and hope. "Made in Italy" comes out in every context thanks to its design and the harmony of shape it offers. When all this is added to the reliability of an accurate and serious company that for years has been in the market with expertise and humility in the service of its customers around the world... the crisis can be a strange blessing not a tragedy!